Know What You’re Really Buying
Scan everyday household products to reveal
their true environmental impact, and make smarter, lower-impact choices.
Scan everyday household products to reveal their true environmental impact, and make smarter, lower-impact choices.















Who's this for?
Whether you're a supermarket shopper scanning the shelves, or a brand designing what goes on them, we've built our platform to support you.
for Consumers
Green claims got you confused?
Scan any product and cut through the noise.









For Brands
Struggling to prove your green claims?
We’ll help you verify it .
Just drop in your details









How it works?
Scan any product to make the smartest choice. We break down the real impact of your products. So you can shop sustainably, without second-guessing.


Start with a quick scan
Scan a product’s barcode using your phone. We’ll instantly share its environmental profile.
1


Start with a quick scan
Scan a product’s barcode using your phone. We’ll instantly share its environmental profile.
1


Start with a quick scan
Scan a product’s barcode using your phone. We’ll instantly share its environmental profile.
1


Get a science-backed score
Get an LCA score across 14 impact measures, including carbon. No greenwashing, no second guessing. Just clear, trusted data.
2


Get a science-backed score
Get an LCA score across 14 impact measures, including carbon. No greenwashing, no second guessing. Just clear, trusted data.
2


Get a science-backed score
Get an LCA score across 14 impact measures, including carbon. No greenwashing, no second guessing. Just clear, trusted data.
2


Pick what matters most
Compare both scores and product performance, swapping to lower impact products.
Small choices = big difference.
3


Pick what matters most
Compare both scores and product performance, swapping to lower impact products.
Small choices = big difference.
3
Backed by standards you can trust
Backed by standards you can trust
Backed by standards you can trust
Instantly access a science-based lifecycle score per product, which follows the highest globally recognised standards.
Instantly access a science-based lifecycle score per product, which follows the highest globally recognised standards.
Instantly access a science-based lifecycle score per product, which follows the highest globally recognised standards.
















Trusted by People Who Care
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots on the impact of our products. My brands no longer exposed to false green-claims and now we're proactively making better products that support both our customers and the planet.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability
Finally, sustainability that actually makes sense
Every trip to the supermarket has felt like a guessing game, and I've felt like my choices don't make a difference. Now I know I'm making choices that matter.
Carlos D., Supermarket Shopper
It's changed how we design our products!
All the tools I've used before have left too many blindspots in the impact our products have when used and disposed of by consumers. My brands no longer exposed and now we're proactively making better products that support both our customers and the plant.
Alex T., Head of Sustainability












Ready for actual impact clarity?
Ready for actual impact clarity?
Ready for actual impact clarity?
Want to be one of the first users of our app?
Be one of the first UK consumers to be empowered to instantly make smarter, more sustainable choices..
Want to be one of the first users of our app?
Be one of the first UK consumers to be empowered to instantly make smarter, more sustainable choices..
Want to be one of the first users of our app?
Be one of the first UK consumers to be empowered to instantly make smarter, more sustainable choices..


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